Frequently asked questions

Below you’ll find the answers to the most common questions we receive

Who are Smartson?

We want to get you involved and find out what you think. With us you get to test products and services and share your experience with others. Instead of traditional advertising, we’re passionate about sharevertising; a concept where companies let consumers test their products and share their reviews on social media. Smartson has 250,000 users and our clients are innovative companies who know that honesty is the best policy, and that great products deserve to be experienced.

How do I contact Smartson?

If you’re a test pilot and have questions about a specific test, please use the support form on the bottom of the Help page and the support menu under ‘Contact Us’, at the bottom of Do you represent a company and would like to know more about how we work? Please contact Karl Händel (CEO) by calling +44 (0)70 758 60 10, or by sending an e-mail to

What does being a test pilot involve?

Test pilots should be passionate about trying new products and services, and about sharing their opinions with others. Ideally, your posts should contain text and images, or video content. To become a test pilot, follow us on Facebook, Instagram, Twitter, Google+, via our newsletter or on You can also register here of course.

Is it free to become a test pilot?

Our vision is that it should always be free to test products via Smartson. Consumer durables or services may sometimes be purchased at a reduced rate in exchange for sharing your experiences.

Why do companies want their products to be tested by Smartson’s test pilot?

It takes a great deal of courage for companies to put their product into the hands of a large number of people who will share their experiences and provide feedback, and it demonstrates their commitment to listening to the consumers. Products that have been tested and received positively by Smartson's test pilots are awarded a mark of quality in the form of a Crowdscore. This represents a reliable marketing channel for the companies that use the service. Furthermore, knowing what consumers think represents an important part of future product development.

Test product complaints

If the test product arrives broken or breaks during the test period, please contact so that we can fix the problem. Complaints after the test period should be put to the manufacturer concerned. The full-price product warranty applies even if you purchase a test product at a reduced price. In some cases, the point of contact is the manufacturer.

Can I sell the test product?

We want you to hold on to the test product for at least 6 months after the end of the test period as we may have some follow-up questions for you. After that, it’s up to you what you do with the product.

How many blog posts do I have to write?

It varies from test to test. For technical products, we imagine around five posts about, for example, expectations, installation and opinions. For consumables, one is enough. We’d like your posts to feature text and images, or video content. Feel free to share them on Facebook, Instagram, Twitter, Google+, Pinterest or in some other social media. Quality is more important than quantity here.

How long does the test period last?

This also varies from one test to another. For consumables it tends to last 2-3 weeks and for technical products 4-5 weeks.

How are your test pilots selected?

The test pilots are selected at random. Depending on the product, we sometimes apply selection criteria supplied by our clients.

Why am I never selected?

Interest in participating in our tests is very high. We think that’s great, but it also means that we cannot offer all those who want to become test pilots the chance to participate every time. The more tests we run, the more people will be able to participate and we also hope to be able to offer even more products in each test round. We thank you for your interest and hope that it will be your turn in the near future.

Can I apply if I’m under 18?

No. You need to be 18 years old to be a test pilot.